It's one thing for an Israeli band to be huge inside the holy land. It's quite another to crossover "the Atlantic pond" and attempt to make it big in the states. One organization trying to bridge the gap (and provide direction) for Jewish rockers touring in America is Oleh! Records.
(Israel 21st Century) [...] Hulsh's Oleh! Records is reaching out to a very specific segment of the music industry in Israel: bands who perform in English. At the same time as striving to help the musicians he signs to book tours and land record deals in the US, as well as the UK, Canada, and Australia. Hulsh's parallel goal is to facilitate face-to-face 'encounters' and dialogue [sic] between Israelis and Americans.
Oleh! will take on traditional recording label responsibilities such as promoting and marketing its acts. But musicians will not be required to sign exclusive contracts. "If your band receives an offer from a major label, you're free to take it at any time," Hulsh told the appreciative crowd in Tel Aviv at the official launch of the label.
This is probably an ingenious way to reach out to the American youth culture, as music is pretty much the language of communication (if not the universal one for our planet). Props to Hulsh for launching this program, although he may want to consider launching an English version of his site (other than MySpace) if he wants to attract viewers from the states.
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