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Friday, February 02, 2007

Israeli Cookies Invade Japan

(Hat Tip: Isreality)

It's called the Jerusalemite pretzel, and it seems to have attracted the taste buds in a region where pastries are not very popular.

(Ynet News) The Abadi Bakery was founded in Syria and reopened at the Mahane Yehuda open market in Jerusalem 70 years ago. The bakery's bagel-shaped cookies had already conquered Israel, and may also become a big hit in Japan.

How did the Japanese come to discover the Israeli cookies? Officials at the Israeli embassy in Tokyo said that a local food company first came across the cookies at an international food festival.

They must have enjoyed the taste of those cookies, enough to purchase over four million cookies for NIS 1.5 million (which is about USD $350,000).

Despite having spent time in Israel, I never had the chance to actually partake of this delicacy. I guess it's one more thing to add to the list when I go later on this year.

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