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Monday, March 17, 2008

Apple Gets A "New Soul" (Yael Naim)

(Hat Tip:

While Apple has yet to make an impact on the Israeli market, their latest commercial has propelled an unknown Jewish into "super stardom."

(Jerusalem Post) Naim's English-language single, "New Soul," has been the surprise hit of early 2008, the biggest in a decade for an local artist overseas. (You'd have to go back to 1998, and Dana International's "Diva," to find a comparable Israeli hit in Europe; the song is simply the biggest ever by an Israeli solo artist in the US.) A piano-driven number that's equal parts bounce and introspection, "New Soul" has compiled a list of "firsts" that continues to grow. The first song by an Israeli to hit No. 1 on the iTunes singles chart, "New Soul" was also the first to crack the Billboard Top 10, where it remained for two weeks after earning the magazine's "Hotshot" designation at its debut. [...]

And the single's success goes beyond pop charts and the Internet. Thanks to its use in a ubiquitous ad campaign for Apple's newest laptop, "New Soul" has become the rare song recognized even if listeners aren't sure where they've heard it, even if they don't know a thing about the person providing the voice.

Note: The original apple commercial can be found over here, although readers who want to enjoy Yael Naim's song in its entirety can watch it below.

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