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Sunday, November 18, 2007

Kosher Food Becoming A Tasty Treat In India, China

(Hat Tip: Israel National News)

It looks as if two of the worlds largest nations (population wise) are finding themselves falling in love with Israeli kosher food.

(AP Food "Our largest growth area for new business is China and India," said Sichel. "And because of that we have offices there." [...]

Of the consumers buying kosher goods, it is estimated approximately 45 percent are Jewish, while Muslims make up the second largest market at 20 percent. The reason for this is that the market for Halal certification for Muslim consumers in the US is not as developed, and Muslims are permitted by their faith to consume kosher goods when Halal ones are not available.

Sichel (in the article) goes on to further explain that the kosher market is growing almost four times faster than the general food market in the east (15% to 4% respectively), an amazing feat when one considers how small the Jewish community is in either country.

While some people choose to "go kosher" due to health, spiritual, or "it just taste better" reasons, kosher food is slowly carving out its place in the food market which is good news for Jewish culture.

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