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Wednesday, November 14, 2007

Israel's Yedda Purchased By AOL

After previously purchasing Quigo, it looks as if AOL is purchasing another Israeli company in order to compete against Yahoo! Answers.

(TechCrunch) The current plan, says Yedda, is to keep the company as an independent business operating from its current location in Tel Aviv with the current team. They will gradually integrate it into the AOL properties.

Yedda has evolved significantly since last year. They still compete directly with Yahoo and others, but they also partner with others to power independent Q&A services as well. There are more than fifty partners working with Yedda now - example partners are ePals and TheJobNetwork. Yedda says those partners now drive 90% of their total traffic.

Yedda looks like it might be a hit, with traffic steadily increasing according to TechCrunch. It looks as if the Israeli advice they previously asked for might just pay off after all. ;-)

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