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Tuesday, November 27, 2007

AOL's MapQuest Parterns With Israel's Telmap

After previously buying out two Israeli companies, AOL is partnering up with another Israeli company in order to help out MapQuest, a company fully owned by the American giant.

(Israel Times) New MapQuest Navigator 5.0 includes Telmap’s mobile optimized navigation data, which permits users to be re-routed in the event of a missed turn without the need to contact the mapping server. The application is wireless, voice-guided and GPS-enabled. [...]

"We believe that making more local content available for the consumer through mobile navigation will increase the use of these services in day-to-day life activities," commented David Singer, Vice President and General Manager of Telmap.

Telemap's partnership with MapQuest should help give AOL some much needed leverage against its biggest rivals (i.e. Google, Yahoo!, and Microsoft).

Although AOL has not hinted at the possibility of purchasing any more Israeli companies in the future, I would not be surprised if they decided to scout out a few more Israeli startups in order to help it survive in its ongoing cyber war with Google (and Microsoft).

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