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Tuesday, March 20, 2007

Israeli Pretzel Invades Down Under

It looks like the Aussie's are now acquiring a taste for Israeli pretzels.

(Israel Today) The pretzel company, Beigel & Beigel signed an agreement to export 3 million shekels ($711,913) worth of pretzels to Australia. Beigel & Beigel hopes to establish a market down under with its uniquely packaged pretzels, salty snacks and crackers.

Beigel & Beigel signed a three-year contract with Australia's Big W chain, which has more than 200 branches throughout the country. Big W is a subsidiary of Woolworths Limited, Australia's leading food, liquor and grocery retailer.

First Japan, now Australia. I wonder what country will be invaded next?

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