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Thursday, January 03, 2008

Organic Clothes For Your Organic Kids

(Image Credit: B Nature)

While some parents are willing to spend their last cent in order to provide safe, comfortable clothes for their kids, others are more interested in getting a bargain for their shekel (or dollar).

Now it seems as if a clothing company has found a unique way of meeting both interests--without harming the environment or the workers who create it.

(Israel 21st Century) Messer's Tel Aviv based company, B nature, designs, manufactures and markets a line of organic baby and kids clothing made from 100% color grown (non-dyed) and natural dyed organic cotton. A family owned operation, B nature has been on Israel's clothing scene for a year and recently debuted in the US retail market. [...]

"In clothing manufacturing we understood a long time ago that the West is using the East to produce products cheaply. But the entire reason I got into organics was because I wanted to make a change. To show that we can make a product and preserve human rights and give workers fair salaries and get rid of the myth that everything coming from China these days is tainted with poison or child labor," said Messer, who personally visits B nature factories in Shandoong and Canton Provinces several times yearly.

According to the article, B Nature provides not only benefits to its workers in China, but also ownership by giving them corporate shares of the business.

Hopefully this company will be able to demonstrate some of their products within the American market, as many parents their are probably seeking out safe, affordable clothing for their kids.

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