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Friday, April 06, 2007

Corporate Blessing Reaps A Blessing

There is a scripture in the torah in which God says to Abraham (and his decendants):

"And I will bless them that bless thee, and curse him that curseth thee: and in thee shall all families of the earth be blessed." (Genesis 12:3)

It seems that The Baran Group is learning that first hand as they are doing their part by investing in the Jewish community, which is having a delightful side affect on their stock.

(Jewish Telegraphic Agency) Things would be worse at the crowded center, however, if not for the Baran Group, a Negev-based engineering company that runs a number of employee volunteer programs with underprivileged communities throughout Israel.

"We have been working with them for five years," Aiaso said. "It's difficult for me to see Almaya without Baran. Without them we could only just manage, but not do all the things we do. For example, they help us deal with the municipality, easing the bureaucratic process. If I need something, I turn to Baran." [...]

Scop insists that the $295,000 Baran invested in community projects last year sparked a 5 percent jump in the value of its stock.

What makes The Baron Group's contribution unique is their approach to helping out a community. Instead of merely throwing money at the problem (which is fairly irresponsible in my opinion) they work with the community to help shape its future culture.

They in essence share the burden giving the people a sense of accomplishment (which helps the project live on long after the company's checks stop flowing). This also seems to be good for stock holders, as they seem to show appreciation for businesses concerned about a society beyond their bottom line.

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