After being dethroned as the number one site in Israel, it looks as if Walla! may be making a comeback against its chief rival, Google.
(Globes Online) Google Israel stayed the top website in May, with a weekly exposure rate of 88.7%. Walla! is in second place, at 69.6%, and ynet is in third, at 60.5%. Walla! has widened its gap over ynet and narrowed its gap with Google Israel. Nana10 took over fourth place from YouTube, with a weekly exposure rate of 33.6%. MSN Israel continues to lose ground, slipping to seventh place with a weekly exposure rate of 25.3%. NRG rose to sixth place with 25.9%.
This is good news for Walla!, which has previously aligned itself with Yahoo!, not to mention launching its own advertising network to compete against Google's AdSense/Adwords.
Whether or not we are seeing a trend here has yet to be seen (as Google has decreased before), although its good to see Israeli grown companies taking on the internet Goliath (something Microsoft may want to take note of).
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