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Thursday, February 28, 2008

Microsoft Gobbles Up Israel's YaData

(Hat Tip: TechCrunch and VC Cafe)

In its eternal quest to conquer Google, it looks as if Microsoft has assimilated another Israeli company--one with the potential to help the Redmond giant compete against Google's AdSense.

(Globes Online) YaData's technology will enable Microsoft to provide its advertisers with richer targeting capabilities so they can connect with their audience in more efficient and engaging ways, at the same time providing its customers more relevant and focused ads. The YaData team will join Microsoft's R&D center in Herzliya and YaData’s solutions will be deployed through Microsoft’s Advertiser and Publisher Solutions group. [...]

YaData CEO Amir Peleg said, "YaData fully believes in the potential of behavioral targeting to enhance the value of online advertising for publishers, advertisers and users. Microsoft has the resources to unlock the potential in YaData's technology and create a truly innovative online advertising solution. We're excited to see what the future holds."

Microsoft has previously bought out another startup, not to mention the fact that they have been scouting out Israeli's with super geek skills for quite some time now.

It will be interesting to see whether or not YaData, which means "You Knew" in Hebrew (hat tip: Eze Vidra of VC Cafe) will be able to help Microsoft defeat the search engine king in the near future.

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